Have you come across the term “Bounce Rate”? Perhaps, you might have not come across it earlier. But I just can’t take that if you call yourself a blogger. But just as an official query, it is the rate Google determines on the basis of the time a visitor spend on your website. So, longer the time your visitor spends on your website, lesser the bounce rate you’ll have!
But getting a control over this cheeky thing is actually really, really difficult. Basically, a high bounce rate is a clear signal of weak engagement. Often this could be because they didn’t find what they were looking for in the first instance. However, reduction of bounce rate majorly depends upon the niche of your blog i.e. what your visitor is doing at that page.
Taking an example…
If a visitor lands on your website, let’s say via Google. Reads one of your copies, notes down your strategies, and then leave out a relevant and appreciable content, you should not worry because, it’s not giving you that high bounce rate, and the happy thing here is that, your content is of great value to your reader, the major reason why you write articles!
On the other hand, if a visitor navigates to one of your sales pages, reads out your writings shortly, and makes a purchase, so, no matter if you’d have high bounce rate, you successfully converted your visitor into a sale. So, high bounce rate or low, it doesn’t make a difference!
But the case is different here. Suppose you work on a long term blog and it is monetized only with AdSense. Then at this situation, you require a low bounce rate, because the higher the time your visitor spends on your website, the higher the clicks you’ll get, the higher will be your income, and I’m sure most of my friends are blogging this way. So this infographic is just for you!
I would like to thank Mr Patel and Quicksprout for creating such an informative infographic that could “REALLY” help people reduce their bounce rate. Expecting for more of such awesomeness!